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App Message Spec

Inbox Recieved message Support vs Not support

Messaging channelSupportNot Support
WhatsAppTextImageVideoFileEmojiGif( .video)Audio(web&some device on app)Sticker(.webp)Avatar (,webp)Audio(some device on App)Location Name Card PollEmoji reply on msg(partial emoji not support)
FacebookTextImageVideoFileEmojiGif(.gif)Audio(web&some device on app)LIKE iconPost( only self-page post)Story Reply(only text)Sticker(.png )Avatar(.webp)Audio(some device on app)Like on msgEmoji reply on msg
InstagramTextImageVideoEmojiGif(.gif)Post( only self-page post)Audio(web&some device on app)Story Reply(comment text&emoji reply)Sticker(.gif)Audio(some device on app)Story Reply(stick reply or Like)AvatarLike on msgEmoji reply on msg

Inbox Replied message Support vs Not support

Messaging channelSupportNot Support
WhatsAppTextImageVideoFileEmojiAudio(on app)StickerGif(Wts don’t support)
FacebookTextImageVideoFileEmojiGif(file upload)Audio(on app)Sticker
InstagramTextImageVideoEmojiAudio(on app)File(IG don’t support)Sticker

Spec for Replied message on inbox and automation. Please note below spec before you prepare campaign materials.

Messaging channelText without buttonWhatsApp ListText with buttonImage size limitVideo size limitAudioFile size limit
WhatsApp2000 charactertext:1024 characterButton not support URLText content:640 characterText on button:20characters5MBjpeg,jpg,png15MBmp415Mmp4,aac,ogg15MBPdf,txt,Word,Excel,Powerpoint
Facebook2000 characterNot supportedText content:640 characterText on button:20characters8Mjpeg,jpg,png8Mmp4,mov8Mmp4,aac,wav8MPdf,txt,Word,Excel,Powerpoint,Gif(Recommend: less than 10 seconds,270x480)
Instagram1000characterNot supportedText content:640 characterText on button:20characters8MBjpeg,jpg,png15MBmp4,mov8Mmp4,aac,wavNot support