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Inbox Receive & Reply messages Spec

Inbox Received message Support vs Not support

Messaging channelSupportNot Support
WhatsAppTextImageVideoFileEmojiGif (.video)Audio(web&some device on app)Sticker(.webp)Avatar (.webp)Audio(some device on App)Location Name Card PollEmoji reply on msg(partial emoji not support)
FacebookTextImageVideoFileEmojiGif(.gif)Audio(web&some device on app)LIKE iconPost( only self-page post)Story Reply(only text)Sticker(.png )Avatar(.webp)Audio(some device on app)Like on msgEmoji reply on msg
InstagramTextImageVideoEmojiGif(.gif)Post( only self-page post)Audio(web&some device on app)Story Reply(comment text&emoji reply)Sticker(.gif)Audio(some device on app)Story Reply(stick reply or Like)AvatarLike on msgEmoji reply on msg

Inbox message Support vs Not support

Spec for receiving messages:

Messaging channelSupportNot Support
WhatsAppTextImageVideoFileEmojiAudio(on app)Audio(on web)StickerGif(Wts don’t support)

Spec for replying message. Please check below spec before you prepare campaign materials.

INFO

Note: If the.mp4 video failed to send. please convert your video to.mp4 again on https://www.freeconvert.com/zh/video-converter

Messaging channelText without buttonURL trigger-ref parameterWhatsApp ListText with buttonText in the Ads replyImage size limitVideo size limitFile size limitGallery size limitMessenger list
WhatsApp2000 characterNo emoji200 charactertext:1024 characterButton not support URLText content:640 characterText on button:20 charactersMax button:1Not support5MBjpeg, jpg, png15MBmp415MBPdf, txt, Word,Excel,PowerpointNot supportNot support
Facebook2000 characterOnly alphanumeric characters2083 charater.Not supportedText content:640 characterText on button:20charactersMax button:3text:300 characters8Mjpeg, jpg, png8Mmp4, mov8MPdf, txt, Word,Excel, Powerpoint, Gif(Recommend: less than 10 seconds,270x480)Image:8M(Recommend:1.91:1 or 1:1;909x476 px or 900x900px)text content=640 charactersText on button<=20charactersmax button per card:3max card:10text content=640 charactersText Title<=65characters
Instagram1000characterOnly alphanumeric characters2083 charater.Not supportedText content:640 charactertext:300 characters8MBjpeg,jpg,png15MBmp4,movNot supportImage:8M(Recommend:1.91:1 or 1:1;909x476 px or 900x900px)text content=640 charactersText on button<=20charactersmax button per card:3max card:10Not support

Spec for Broadcast

Messaging channelPrerequisitesFrequency limitationText without buttonText with buttonImage size limitVideo size limitFile size limitGallery size limitMessenger list
WhatsApp1. can only send Template . so the spec is referring to template specDecided by Rate Limit of WABA number.1024 characterText content:640 characterText on button:20 charactersMax button:15MB jpg, png15MBmp45MBPdfNot supportNot support
Facebook1. contact must subscribe to the Messenger list ,then you are allwed to send broadcast1. can only send ONE broadcast per week to the same user under one messenger list2000 characterText content:640 characterText on button:20charactersMax button:38Mjpeg, jpg, png8Mmp4, mov8MPdfImage:8M(Recommend:1.91:1 or 1:1;909x476 px or 900x900px)text content=640 charactersText on button<=20charactersmax button per card:3max card:10text content=640 charactersText Title<=65characters
InstagramNot support broadcast

Spec for Application

Audio message is only supported on EzChat Application,it’s not supported on web. You can send voice message by recording your voice on App.

Messaging channelRecorded AudioAudioRecoded Video
WhatsApp15M, 1minmp4,aac,ogg15M,mp4,aac,ogg,mp315M,20secmp4
Facebook8M,1minmp4,aac,wav8Mmp4,aac,wav,mp38M,20secmp4, mov
Instagram8M,1minmp4,aac,wav8Mmp4,aac,wav,,mp38M,20secmp4, mov